Thoughts and Insights from 2B

Marketing is like Growing Grass

I really believe that marketing (online, offline it’s all marketing) is like growing grass. It could be likened to any type of gardening, but as I have been working on my lawn I am talking about grass. If you don’t agree, then maybe you think marketing is like football.

Big Data, Polls and Elections

This presidential election year was unlike any before it, the year of big data. We had data, lots of data, not just Big Data, but Huge Data (yuge data?). With AI and machine learning being used on a scale that has never been seen before, massive amounts of polling, data scientists and analysts working overtime to predict the outcome. Everybody knew the outcome before it happened. But what happened?

Talking Analytics with SiteLogic Marketing and Matt Bailey

I recently went over to the studio at SiteLogic Marketing and recorded a podcast title “Targeted Analytics” with Matt Bailey on his Endless Coffee Cup Podcast. Our starting point was an eMarketer survey on measurement and cross-device attribution article that bring to light the gap between analytics priorities, and the capabilities of analytics teams.

Overwhelmed by Big Data?

While I was out surfing recently in San Diego, I started to think about “Big Data” (I mean, who doesn’t think that while surfing?). As a disclaimer, I do not like using trendy terms such as “Big Data” but sometimes it’s appropriate.

A/B Testing Report. How to Create Change Through Executive Reports

In the years that I have spent in presenting data to C-Level clients, I have learned that data alone does not create change. Nobody cares about data, they care about knowledge. Feeding data and numbers to people is not the same as giving them knowledge. As Sir Francis Bacon said, “Knowledge itself is power” and nothing drives change faster than knowledge. Knowledge empowers people to stand up and speak out. When you give people knowledge you are giving them reasons to listen to your recommendations, as well as the tools to implement them.