November 4, 2016
I recently went over to the studio at SiteLogic Marketing and recorded a podcast title “Targeted Analytics” with Matt Bailey on his Endless Coffee Cup Podcast. Our starting point was an eMarketer survey on measurement and cross-device attribution article that bring to light the gap between analytics priorities, and the capabilities of analytics teams.
October 2, 2016
While I was out surfing recently in San Diego, I started to think about “Big Data” (I mean, who doesn’t think that while surfing?). As a disclaimer, I do not like using trendy terms such as “Big Data” but sometimes it’s appropriate.
February 17, 2015
The revelry of St. Patrick’s Day is a month away and breweries (especially craft breweries) are in turbo production mode. A week’s worth of sales data tracked in real-time, is not only fun to watch, but tells online (like france44.com) and offline beer retailers (like WinkingLizard.com) which brands to keep well stocked.