Thoughts and Insights from 2B

Marketing is like Growing Grass

I really believe that marketing (online, offline it’s all marketing) is like growing grass. It could be likened to any type of gardening, but as I have been working on my lawn I am talking about grass. If you don’t agree, then maybe you think marketing is like football.

Talking Analytics with SiteLogic Marketing and Matt Bailey

I recently went over to the studio at SiteLogic Marketing and recorded a podcast title “Targeted Analytics” with Matt Bailey on his Endless Coffee Cup Podcast. Our starting point was an eMarketer survey on measurement and cross-device attribution article that bring to light the gap between analytics priorities, and the capabilities of analytics teams.

Football, Strategy and Marketing. How Football can teach us about Online Marketing Strategy

Recently I was watching the first college playoff championship game with my team, The Ohio State Buckeyes. Before the game, I knew that the Oregon Ducks were a phenomenal team, and beating them would take some serious coaching. It was then that I started to think about how online marketing strategy and football coaching can be very similar.

Impatient with Indecision? Just Act.

Weaknesses abound. But knowing our own and readily admitting them is the first step in the treatment program. Some of us around here are impatient. Not with drivers who cut us off on the drive to work, but with loitering minds.

The Power of Many

Having worked in agencies the past dozen plus years has taught us a lot.