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Thoughts and Insights from 2B

SEO is a Fairy Tale. The Tortoise and the Hare

For years, Search Engine Optimizers (SEO’s) have been like the old story of the tortoise and the hare. Google is the tortoise, and SEO’s are the hare. Google plods along, regularly updating it’s search engine algorithms and consistently making progress, even if it’s slow. SEO’s, on the other hand, are racing to beat Google. Always thinking they are one step ahead, yet always playing catchup every time a new major algorithm or update is released. It’s a never ending battle to reach a non-existent finish line.