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Talking Analytics with SiteLogic Marketing and Matt Bailey

I recently went over to the studio at SiteLogic Marketing and recorded a podcast title “Targeted Analytics” with Matt Bailey on his Endless Coffee Cup Podcast. Our starting point was an eMarketer survey on measurement and cross-device attribution article that bring to light the gap between analytics priorities, and the capabilities of analytics teams.

Matt, in addition to being my brother, is also an international speaker and trainer of online marketing.

It was a great time in which we talked about data, Google Analytics, personalization and even more data.

Give it a listen, and leave some comments on what you heard.