Services

Customers are looking online for one thing - answers to their questions.

Content Marketing

Are you providing those answers or solely promoting your products? While it’s a universal truth that useful content is the most critical part of an online strategy, it’s common to struggle with content idea creation, internal collaboration, approvals and distribution. Partner with us to develop ideas for content based on what your customers will find useful and choose the best formats (blog posts, social posts, video scripts, etc.) for publishing.

If your organization produces a lot of content, we can recommend the appropriate content collaboration tool. Our expertise lies in helping clients identify content anchors that can then be reconfigured into smaller content pieces, appropriate for publishing a variety of ways. We will target each content piece based on two things – your specific buyer persona and the buying stage they are in at the time. Our content mapping process will even identify gaps in your communication process.

We understand that targeted content publishing can be unwieldy, so we help you create the
workflows & processes necessary so that your team can create, manage and publish content more effectively. With 2nd Beach Strategists, a simplified approach is within reach.

jeff renaud photo

As a sales professional over the past 20 years , one of the primary qualities I look for in clients I choose to work with is candor.  Sheila has such an eloquent way of being transparent, getting right to the point, and sharing insights about a business opportunity that are essential to winning business.  I cherish the next time we’re able to work together, and would emphatically recommend her for any of my clients!

Jeff Renaud
Major Account Executive
Kapost