Are you being found in search engines? Not just found, but found by quality visitors who are ready for what you offer?
They sound like simple questions, but if you don’t have a good Search Engine Optimization (SEO) process implemented, they can be some of the most frustrating questions for any digital marketing team. If you search the Internet for SEO tips, you will find contradicting statements, outdated advice, black hat practices (unethical practices), and a myriad of tips that may or may not help you. You will also read a lot about algorithms, Penguins, Pandas, and Pigeons released by Google that have hurt business rankings. Staying ahead of the Google Algorithm can be a frustrating, laborious job. Luckily, there is another way.
Our SEO philosophy is give your customers what they want, when they want it, in the way that they want it. Customers are in different stages of the buying process, and they are searching differently depending on the stage they are in. Whether they are on their phone, desktop, tablet, car or refrigerator (yes, refrigerators and cars are now being connected to the Internet) the information they need must be found, and correctly rendered for their device.
Your website needs to be useful. If it is not useful to your customers, it will not rank well in the search engines. True SEO is no longer about gaining rankings in the search engines but about creating value and providing answers. Usability, Content Marketing, Information Architecture, Page Structure – all of these areas impact SEO.
Stop chasing the Google Algorithms, and start creating value for your customers.
Search Engine Marketing (SEM) tactics vary from client to client. In tandem with a robust Search Engine Optimization (SEO) strategy, your SEM strategy compliments your organic reach online.
You likely rank for your brand and products organically in the search engines. When you need to get visibility for new products or services or just cast a wider net of exposure, a tightly crafted SEM approach is the most cost effective route. From geo-targeted text and image ads to retargeting through complimentary web properties, we will help you get in front of the very prospects you’d like to convert to customers. Contact us today to learn how we can tailor a program to meet your objectives.
Sheila’s SEO and web marketing expertise are unmatched and I am most impressed with her ability to understand all facets of my business. I even asked her to participate in a large bid presentation because I respect her ability to communicate concisely and with passion. Sheila continues to be my trusted business advisor as her insight is invaluable.