Tool Evaluation

Our team stays up to date on the features of the latest marketing operations technologies – so you don’t have to. We get a little giddy about Analytics platforms, Content Curation services and Marketing Automation and Publishing software. While we are certified in many different products, our recommendation to you will be based solely on your needs.

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And, our expertise doesn’t end there. Technology investments succeed when adoption and deployment are handled carefully and with 2nd Beach Strategy, you can rest assured we’ll attend to both. Working with your leadership and Marketing teams to create workflows and processes, we will guide the implementation through phased roll outs to ensure critical groups adopt and establish a comfort level with the new applications.