Who are your customers? Why or how do they come to your site?

Website Analytics

If you are asking these questions, and receiving no answers, it’s time to start delving into the world of web analytics. Although web analytics data gives you the ‘What,” a seasoned practitioner can give you the “Why.” They can answer the questions you have, and offer actionable recommendations to increase the success rate of your customers, and your bottom line. It may seem an arcane art, but in reality, an understanding of web analytics is not out of reach.

web analytics drawing

Google Analytics, IBM Digital Analytics, Adobe Analytics, Webtrends, they all have their strengths and weaknesses. However, if you do not have a well-trained analyst or analytics team in place, all you will get from analytics platforms will be numbers, not answers. The most important part of the analytics equation is the person doing the analysis. Giving them the tools they need does not mean just a platform, but also the knowledge and skills to answer questions about your customers.

At 2nd Beach, analytics is a passion. Without it, marketing may as well be useless, since there is no way to know if it is successful. We will train you and your teams on the philosophy, practice and execution of analytics. We will teach the “Why,” not just the “What.”